Acting today in pursuit of
a more responsible tomorrow
We are committed to minimizing the environmental impact of our flying. Learn about how we are not just another air carrier greenwashing our product to make you sleep well at night.
Aviation activity accounts for nearly 2% of all worldwide carbon dioxide (CO₂) emissions but because of the outsized warning impact of nitrous oxide and water vapor also produced by the burning of jet fuel, the aviation industry's total contribution to warming is closer to 6%. Technologies capable of taking a big bite out of aviation emissions, such as electrification, have remained elusive. That doesn't mean Direct2 has to wait around for some of the exciting efforts in research and development currently being undertaken to come to fruition before we can act. Direct2's focus on precision regional travel makes us uniquely positioned to facilitate lower emission flights today. Our Diamond aircraft have fuel economies similar to that of a modern family vehicle, but unlike cars that must traverse winding roads, we cut corners in the sky. In comparison to regional airlines, our aircraft are more efficient on a per passenger basis and that's before accounting for the inefficiencies produced by the circuitous routing of airline hub models. Instead of resting on those laurels, we have partnered with 4Air, an exciting innovator in the world of sustainable aviation, to forge a more comprehensive plan to address our emissions impact. Below you will learn about our short, medium, and long-term plans to help you decrease your travel-related impact on the planet.
Our 4Air Beyond Neutral Commitment involves three offsetting and reduction activities. First, we commit to offsetting 100% of the CO₂ emissions associated with each flight. Offsetting means balancing the emissions of one activity with the verified emissions reductions from a carbon offset project. Second, we commit to offsetting the non-CO₂ emissions that our flights produce via the same system of carbon offsets. We accomplish this by calculating the amount of warming our non-carbon emissions produce and then investing in removing or preventing a warming-equivalent amount of carbon from entering the atmosphere. This effort offsets the full breadth of our flight-related emissions. Third, we commit to a 5% direct reduction of our emissions footprint via the purchase of sustainable aviation fuel (SAF). We purchase SAF using a book-and-claim system. The system works by allowing us to purchase SAF even it isn't available at the airport which we land and ensures that amount of SAF replaces the use of traditional jet fuel where a supply exists.
How we calculate our emissions
We use methods developed by the International Civil Aviation Organization and the Greenhouse Gas Corporate Accounting and Reporting Standard to calculate the carbon emissions associated with each of our flights. An index known as the Global Warming Potential allows us to convert carbon emissions to a comprehensive emissions CO₂ equivalent. This ensures that we take accountability for the full scope of our impact.
How we offset our emissions
Our partnership with 4Air allows us to offset 100% of our emissions, making each of our flights fully emissions neutral. We achieve these offsets by supporting a range of highly vetted and closely monitored offset projects around the world. These projects include reforestation, sustainable energy production, and projects supporting cleaner cooking and heating, and clean water access in developing countries. These projects have the associated benefit of helping people lead healthier, happier lives. Offsets are purchased in an amount equal to the footprint of each flight and “retired” or claimed in a public registry. You can fly with confidence because our projects are independently verified and permanently retired on behalf of Direct2 and our guests.
Sustainable aviation fuel
Jet fuel that comes from non-fossil sources, sources which are classified as sustainable feedstocks, is sustainable aviation fuel or SAF. SAF is a drop-in sustainable solution meaning that it can be blended with traditional jet fuel at ratios up to 1:1 and utilized without any changes in infrastructure or equipment. The aviation industry widely agrees that SAF is an important bridge between current technology and alternative propulsion technologies in the future. While SAF is not available at most airports that Direct2 flies to, we use a book and claim system to procure SAF credits for each flight.
Under the book and claim system, we purchase SAF even when we land at an airport where it is unavailable and receive credit while it is put into the fuel supply elsewhere. Book and Claim is a transparent transaction that will include Renewable ID tracking # for auditing and reporting emission reductions. More important than any perception of credit is the fact that our efforts help to increase demand for SAF and encourage greater production and availability.
Our SAF purchases lead to a 5% direct reduction in our flight emissions BEYOND our 100% emissions offset commitment and makes us one of very few operators to achieve 4AIR's beyond neutral rating.
At our core, Direct2 strives to provide the best regional air travel experience while doing no unnecessary environmental harm. In this pursuit, we are committed to evolving efforts to address our environmental impact. This process brought us to our partnership with 4Air and our Beyond Neutral commitment. In the short term, the same process will lead us to look for ways to increase our use of sustainable aviation fuel and examine how our brand affiliations and growth align with our values. In the medium term, this process will help inform our evaluation of aircraft to grow our fleet, We'll have a special eye on the potential applicability of alternatively powered aircraft. In the longer term, we hope to gain the scale, platform, and industry respect that will allow us to drive further aviation sustainability innovation and advocate for policy that supports our end goal of industry-wide sustainability.